Enrollment and membership
You sell one enrolled student or member per month
Revenue is enrolled seats times monthly rate, and the whole game is churn. Ratios and licensing set your cost floor and your capacity, and you cannot flex them the way other businesses flex labor. Every member who leaves costs you the acquisition cost again, so retention spending almost always beats marketing spending.
- Your ceiling
- Licensed capacity and required staff ratios.
- Biggest leak
- No onboarding for new members — The first 30 days decide the next 30 months. A structured start cuts early churn hard.