Google sends you ten blue links. We answer the question.

Google is great when you know what you are looking for. We are better when you are not sure what to even ask.

Bottom line: Google for facts. Ask a shop owner for judgment.

Side by side

DimensionAsk a Shop OwnerGoogle search
What it returnsAn answerA list of pages, ranked by SEO
Source qualityVetted operatorsWhoever ranks
AdsNoneTop of every page
Follow-up questionsBuilt inStart a new search

Use Google search when

  • Finding a specific business, address, or hours.
  • Verifying a fact you already half-know.
  • Looking up product specs.

Use us when

  • Decisions that require judgment, not facts.
  • Questions where you do not know the right keywords.
  • Anything where the top Google result is a content farm.

Common questions

Will you index the open web like Google?

No. The whole point is that we do not. The closed wall is the feature.