Setting goals the team can actually see themselves in
'Grow the business' isn't a goal. It's a wish. The team can't aim at it.
Pick three numbers for the year, max
Revenue, gross margin, and one operational number (jobs per week, average ticket, callback rate). Three is enough. Five is noise.
Translate the numbers to the floor
'$2M revenue' means nothing to a tech. 'Two more booked jobs a week' does. Translate every top-line goal into something the team can see in their day.
Share the scoreboard, monthly
A simple monthly update (one slide, one email, one whiteboard) on whether the numbers are tracking. People work harder for goals they can see moving.
Take your version of this question further
This is one operator-tested angle on the question. Your shop, your size, your trade, and your team change the answer. Ask your specific version inside Ask a Shop Owner to get a response grounded in how owners like you actually handled it.