Ask a Shop Owner

Brand & logos

Logos, colors, and how to use them

Every file below is cleared for editorial use. No approval needed.

Logos and icons

  • Primary lockup, dark on paper

    PNG, for light backgrounds

    Download

  • Reversed lockup, light on ink

    PNG, for dark backgrounds

    Download

  • Transparent lockup, dark

    PNG with transparency

    Download

  • Transparent lockup, light

    PNG with transparency

    Download

  • Icon, dark on paper, 1024px

    For avatars and app tiles

    Download

  • Icon, light on ink, 1024px

    For avatars on dark backgrounds

    Download

Colors

  • Paper

    #F7F4EE

    Backgrounds. The site is light, not dark.

  • Ink

    #14140F

    Headlines and body text.

  • Brand blue

    #2563EB

    Links, buttons, and accents only.

Name and usage

  • Write the name as "Ask a Shop Owner" — four words, lowercase "a", no hyphens, no acronym.
  • Do not stretch, recolor, rotate, or rebuild the mark.
  • Keep clear space around the lockup equal to the height of the square dot.
  • On photography, use a transparent lockup and pick the version with the most contrast.
  • Minimum width for the lockup is 120px so the wordmark stays legible.