The questions business owners ask Ask a Shop Owner are personal. Hiring decisions, firing decisions, cash flow problems, customer complaints, family in the business, the whole landscape. We take that seriously. Here is the honest, plain-English version of what we do with it.

The short version

  • We do not run ads against your conversations and we do not use them to build ad targeting profiles about you.
  • We do use your conversations in-house to operate the Service, evaluate quality, grow the library, and train and fine-tune our own models, the standard practice across consumer AI products.
  • Our rights over the data are broad on purpose. We may use, license, transfer, monetize, or sell the data and any derivatives, and we may transfer everything as part of a merger, acquisition, financing, or sale of the business. Full grant lives in our Terms and Privacy Policy.
  • You can delete your account at any time. De-identified, aggregated, trained, and AI-processed derivatives remain ours.

What we do log, and why

We keep your account information so you can sign in, your conversation history so you can come back to a thread, and basic usage telemetry so we can tell when the product is broken. That is the whole list.

What we do not log

  • We do not record audio.
  • We do not run third party advertising trackers on your account pages.
  • We do not share your account with marketing partners.

Training data, in detail

Most consumer AI products, ChatGPT, Gemini, the consumer tier of Claude, use your conversations to improve their models. We do the same, and we are upfront about it. The data flows back into our library and into evaluation and training for our own models. The line we hold is that we do not run ads against your conversations and we do not use them to build ad targeting profiles about you. Beyond that, our rights are broad, including the ability to use, license, transfer, or sell the data and any derivatives, and to transfer everything as part of a sale of the business. Read the full grant in our Terms and Privacy Policy.

Deletion

You can delete your account from settings. When you do, your conversation history is removed from production systems and rolls out of backups on a defined schedule. As our Privacy Policy explains, de-identified, aggregated, and AI-processed derivatives of your data may be retained after deletion and remain ours, that is how the model keeps the improvements your conversations contributed to.

The full legal version of this is in our privacy policy and data handling pages.