What a shop website actually needs
A clean site that loads fast and tells the truth beats a flashy one nobody finishes reading.
Five things, above the fold
What you do, who you serve, where you serve, how to contact you, and a real photo of the team or the work. That's the page. Everything else is bonus.
Phone number and form, on every page
The customer who decides on page four shouldn't have to scroll back to the homepage. Sticky header with a click-to-call on mobile is non-negotiable for service shops.
Honest photos beat stock photos every time
Stock-photo websites read as 'I don't actually do this work.' One iPhone photo of your van or your team beats five hero shots from a stock library.
Take your version of this question further
This is one operator-tested angle on the question. Your shop, your size, your trade, and your team change the answer. Ask your specific version inside Ask a Shop Owner to get a response grounded in how owners like you actually handled it.