Should I run Google Ads?
Short answer
Only after your Google Business Profile and organic ranking are solid. Then start small, track every dollar, and don't trust an agency that won't show you exactly where leads came from.
When ads make sense
You've outgrown organic leads. You have capacity to take more work. You can track which calls came from which keyword. If any of those three are missing, ads will burn money faster than you can think.
Local Service Ads first
For most trades, Google's Local Service Ads (the badge-style ones) are pay-per-lead, not pay-per-click. Cleaner economics for business owners than traditional search ads.
Ask your version of this question
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Now run it against your numbers.
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