Should my business be on social media?
Short answer
Pick one platform where your customers actually are. Post once a week. Don't try to be on five at half-effort.
Choose by customer
Homeowners over 40: Facebook. Younger homeowners and any visual trade: Instagram. B2B and commercial: LinkedIn. Niche skill audiences: YouTube. One platform, done well, beats five done half-way.
What to post
Before/after photos. Short videos of work. A real human face. Customer stories. Stop posting motivational quotes. Nobody hires a contractor because of a quote graphic.
Ask your version of this question
This is one business owner-tested take. Your shop size, trade, and team change the answer. Ask the exact version inside Ask a Shop Owner and get a response grounded in how owners like you actually handled it.