Should my business be on social media?
Short answer
Pick one platform where your customers actually are. Post once a week. Don't try to be on five at half-effort.
Choose by customer
Homeowners over 40: Facebook. Younger homeowners and any visual trade: Instagram. B2B and commercial: LinkedIn. Niche skill audiences: YouTube. One platform, done well, beats five done half-way.
What to post
Before/after photos. Short videos of work. A real human face. Customer stories. Stop posting motivational quotes. Nobody hires a contractor because of a quote graphic.
Ask your version of this question
This is one business owner-tested take. Your shop size, trade, and team change the answer. Ask the exact version inside Ask a Shop Owner and get a response grounded in how owners like you actually handled it.
Now run it against your numbers.
This answer is written for shops in general. Inside Ask a Shop Owner it becomes your answer: your revenue, your crew, your market, your history. Ask "Should my business be on social media" and get the version that accounts for what you already told us.
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