The most common pricing mistakes in shops
If you're making any of these, fixing one of them is worth more than a year of marketing.
Pricing off intuition instead of math
'It feels like $X' is the leading cause of unprofitable jobs. The math takes 20 minutes once. It pays forever.
Holding the same price for years out of fear
No price increase in three to five years almost always means the shop is now underwater. Customers don't notice yearly small increases. They notice a big one when you finally panic.
Letting the lowest-priced job set the standard
One desperate quote that wins becomes the customer's expectation forever. Quote at the right price, even if you lose the deal.
Take your version of this question further
This is one operator-tested angle on the question. Your shop, your size, your trade, and your team change the answer. Ask your specific version inside Ask a Shop Owner to get a response grounded in how owners like you actually handled it.