How often should I raise prices?
Short answer
Every year, automatically, at least three percent. More if costs jumped.
Why every year
A scheduled annual increase is normal. Customers expect it from utilities, insurance, and groceries. The shops that 'never raise prices' actually do, they just do it once every five years with a 30 percent jump that scares everyone.
The number
Three percent is the inflation floor. Five to seven percent is healthy if your costs went up or your value is higher than it was a year ago. Tell customers in writing 30 days ahead.
Ask your version of this question
This is one business owner-tested take. Your shop size, trade, and team change the answer. Ask the exact version inside Ask a Shop Owner and get a response grounded in how owners like you actually handled it.