How do I price a service I've never offered before?
Short answer
Cost plus a margin you'd be embarrassed to share, then adjust after ten jobs. New services should be more profitable than old ones, not less.
Start high
You don't know how long it'll take, what'll go wrong, or what materials cost when sourcing fails. Add a 30 to 50 percent buffer on top of your normal margin for the first ten.
Then revisit
After ten jobs, you'll know real time and real cost. Now you can price it correctly. If you started low, you've trained the market that this is a cheap service and you'll never recover.
Ask your version of this question
This is one business owner-tested take. Your shop size, trade, and team change the answer. Ask the exact version inside Ask a Shop Owner and get a response grounded in how owners like you actually handled it.
Now run it against your numbers.
This answer is written for shops in general. Inside Ask a Shop Owner it becomes your answer: your revenue, your crew, your market, your history. Ask "How do I price a service I've never offered before" and get the version that accounts for what you already told us.
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