Setting prices for your market, not the internet's market
National averages are useful context and terrible pricing inputs.
Your costs are local
Labor, fuel, insurance, materials. National benchmarks assume averages that may not match your zip code. Price to your actual costs.
Your customers compare locally
The customer is shopping you against the other shops in town, not the average in Texas. Watch local competition, not aggregated data.
Adjust by service area, not just headline rate
Outlying areas can carry a surcharge. Customers expect to pay more for distance. Most shops absorb it silently and lose margin.
Take your version of this question further
This is one operator-tested angle on the question. Your shop, your size, your trade, and your team change the answer. Ask your specific version inside Ask a Shop Owner to get a response grounded in how owners like you actually handled it.