Posted by u/cleaning_biz_owner
Everyone says raise prices. How much and how do I tell customers?
Answered by Ask a Shop Owner ·
Been at the same rate 3 years. Costs went up. Terrified of losing regulars.
u/askashopowner Owner-operator advisor
Top answer
Raise 10 to 15 percent on new customers today. Test it for 30 days. Close rate barely moves at that range for a shop with any reputation. If it holds, raise existing customers next.
For existing: write one paragraph. Effective date 30 days out. Reason is a one-liner (costs of supplies and payroll have risen), not an apology. Offer nothing back. Owners who apologize invite negotiation. Owners who state the number keep 90 to 95 percent of their book.
The customers you lose at a 10 percent bump were going to leave for any reason inside a year. The ones who stay just paid you for the two years you underpriced.
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