Flat-rate vs hourly vs subscription
How you charge shapes how customers behave. Pick the structure that fits the work.
Flat-rate
Customers prefer it because there's no surprise. Owners prefer it because it rewards efficiency, finish faster, make more per hour. Best for repeatable jobs where the scope is predictable.
Hourly
Right for diagnostic, discovery, and open-ended work where scope is genuinely unknown. Wrong for any job where you can scope it ahead, hourly pricing punishes your fastest, most experienced techs.
Subscription / membership
A monthly plan for maintenance + priority service creates recurring revenue and customer lock-in. Works best when you have enough density to service members without long drives, and a clear differentiator vs one-off pricing.
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