How do I raise prices without losing customers?

By Ask a Shop OwnerUpdated Sales

Short answer

Tell the truth, give notice, and don't apologize. The customers who leave over a fair increase weren't going to stay long anyway.

The script

'Costs have gone up and our prices have to follow. Starting [date], new pricing is [number]. Anything booked before then is at the old rate.' That's the whole message. No paragraph about how hard it was.

What actually happens

You lose three to five percent of customers, usually the slowest payers and biggest complainers. Revenue goes up. The team is happier because they're not running at break-even on every job.

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