Facebook and Instagram for service shops
Social media for trades isn't about going viral. It's about showing up consistently in front of the local audience.
Local, not viral
Your audience is a 20-mile radius, not the world. Don't optimize for views. Optimize for the right local people seeing you regularly.
Three posts a week, max two minutes each
Before/after photos, quick tip videos, behind-the-scenes. Three a week is sustainable. Five is most shops quitting in a month.
Use the messaging features
Messenger and Instagram DMs are real lead channels. Respond fast, treat them like phone calls.
Take your version of this question further
This is one operator-tested angle on the question. Your shop, your size, your trade, and your team change the answer. Ask your specific version inside Ask a Shop Owner to get a response grounded in how owners like you actually handled it.