Marketing on the same street you just worked on
The cheapest leads available come from the neighbors of customers you just made happy.
Door-hangers on the surrounding houses
Quick door-hanger on 10 to 15 nearby houses after a visible job. 'We just did work for your neighbor, here's our number.' Conversion rates beat most paid channels.
Yard signs for visible work
For roofing, fencing, exterior work. Signs stay up for a few days after completion. Free advertising to drive-by traffic.
Ask for the introduction
'Would you mind if we mentioned to your neighbor that we did this work for you?' Most happy customers say yes. Most shops don't ask.
Take your version of this question further
This is one operator-tested angle on the question. Your shop, your size, your trade, and your team change the answer. Ask your specific version inside Ask a Shop Owner to get a response grounded in how owners like you actually handled it.