Why good-better-best beats a single price
Single-price quotes force a yes/no decision. Three-tier quotes let the customer choose how to say yes.
The middle tier is the target
Design the three options so the middle is the one you want most customers to pick. Anchor the top above it, position the bottom below.
Don't make the bottom too good
If the cheap option looks attractive, you'll sell more of it. The bottom tier should be honest but clearly less than the middle.
Use the same template every time
Customers should recognize the structure across quotes. Consistency builds trust and speeds decisions.
Take your version of this question further
This is one operator-tested angle on the question. Your shop, your size, your trade, and your team change the answer. Ask your specific version inside Ask a Shop Owner to get a response grounded in how owners like you actually handled it.