Package pricing for service businesses
When customers can't easily compare you, packaged offerings remove the price-shopping conversation entirely.
Bundle the obvious complements
The service you always recommend with the main service belongs in a package, not as an add-on. Now you're selling an outcome, not a menu.
Three tiers, not five
Good, better, best is enough. More options stall the decision and shrink the average ticket.
Make the middle tier the obvious choice
Most customers will land in the middle if it's positioned right. Build the middle to be the version you'd actually sell, then anchor with a higher tier above it.
Take your version of this question further
This is one operator-tested angle on the question. Your shop, your size, your trade, and your team change the answer. Ask your specific version inside Ask a Shop Owner to get a response grounded in how owners like you actually handled it.