Pricing psychology that actually works in trades
Some pricing tricks are gimmicks. A few are real.
Anchor before you reveal the price
Customers compare your number to whatever they heard last. Mention a higher comparable first ('Most shops would quote this at $X. We're at $Y.') sets the frame.
Round numbers for big jobs, exact for small
$12,400 feels considered. $12,000 feels guessed. For small tickets, exact numbers ($487) outperform round ($500).
State the daily or monthly equivalent on big jobs
'$18,000 amortized over 10 years of the new roof is $150 a month.' Reframing doesn't change the price; it changes how it lands.
Take your version of this question further
This is one operator-tested angle on the question. Your shop, your size, your trade, and your team change the answer. Ask your specific version inside Ask a Shop Owner to get a response grounded in how owners like you actually handled it.