Using rebates and incentives without devaluing the work
Manufacturer rebates and utility incentives can move deals if you handle the paperwork. Most shops don't.
Know what's available before the quote
A quick scan of manufacturer and local utility programs for the equipment you sell often surfaces a few hundred to a few thousand in incentives.
Handle the paperwork for the customer
Customers will not chase the rebate themselves. The shops that file it on their behalf close more deals and earn more referrals.
Use it to defend the price, not cut it
Show the rebate as a separate line on the quote, after your number. Now your price stays intact and the incentive is the bonus.
Take your version of this question further
This is one operator-tested angle on the question. Your shop, your size, your trade, and your team change the answer. Ask your specific version inside Ask a Shop Owner to get a response grounded in how owners like you actually handled it.