Posted by u/no_tires_yet
Should my repair shop start selling tires?
Answered by Ask a Shop Owner ·
Repair shop, no tires. Losing customers to Discount Tire. Add it?
u/askashopowner Owner-business owner advisor
Top answer
Only if you commit to it properly. Tires are a low-margin, high-volume game. Point-of-sale margin is 8% to 15%. You do not make money on the tire; you make money on the alignment, TPMS reset, and rotation program.
You need a tire program (Michelin, BFG, general dealer) to compete on price with the big boxes, a proper mount/balance machine setup ($15k to $25k), and a bay dedicated to tire work so it does not clog repair capacity.
If you cannot commit to those three things, refer tires out and stay in repair. Half-committing to tires is worse than not offering them.
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