How business owners raise prices without losing the right customers, and how to quote work you have never done before. Business owners tell us this is one of those moments where a generic AI answer is worse than no answer at all. You do not need more information. You need a plan built from people who have actually run the play.
Pricing your work
Price like the shop you want to be, not the shop you started as.
How business owners raise prices without losing the right customers, and how to quote work you have never done before.
Overview
Why business owners bring this to us
Is this you?
The version we hear most on calls
If this sounds like you
- You are the cheapest in your market and the busiest, and still tired.
- You have not raised prices in two years and your costs have.
- You quote from gut and lose money on jobs that looked profitable.
What you walk away with
- A defensible number for the quote on your desk.
- A price increase plan with language for existing customers.
- A simple cost-plus model you can apply on new work.
What to ask
Bring one of these to the chat
Tap any question to open the chat with it already typed. Edit it to fit your shop, or send it as is.
Frequently asked
Common questions about this
- How much should I raise prices?
- Most business owners in the library under-raise. A 12 to 18 percent increase, communicated clearly with two weeks notice, almost never costs you the customers you want to keep.
- What if I lose customers when I raise prices?
- You will lose some. The ones you lose are usually the ones costing you the most to serve. Plan for it and you will be net better off in 90 days.
Related use cases
Managing cash flow
How business owners stay solvent through slow months, late payers, and growth that eats every dollar it earns.
ReadSeasonal slowdowns
How business owners in seasonal trades stay solvent in the off-season without panic discounting or panic hiring back in the spring.
ReadCash flow forecasting
A simple rolling forecast that fits on one screen and tells you whether to hire, hold, or hunt for work.
Read