Your Google Business Profile is the most important page you don't own
For local shops, your Google profile sends more revenue than your website most months.
Claim it, fill out every field
Hours, services, service area, photos, and a real description. Empty fields are lost ranking. This is a 90-minute project that pays for years.
Post weekly, even briefly
A short weekly post (a recent job, a tip, a seasonal note) signals to Google that the listing is active. Active listings rank higher in the local pack.
Answer the Q&A yourself
If you don't answer the questions on your profile, your competitors will. Seed a few real questions with real answers. It's free SEO.
Take your version of this question further
This is one operator-tested angle on the question. Your shop, your size, your trade, and your team change the answer. Ask your specific version inside Ask a Shop Owner to get a response grounded in how owners like you actually handled it.