How do I handle a busy season without burning out?

By Ask a Shop OwnerUpdated Operations

Short answer

Raise prices to slow demand to what you can do well, not to what you can technically do. Quality dies first under volume.

Demand is the lever

You can't add capacity in a week. You can raise prices in a day. A 10 percent increase during peak filters out the price-shoppers and leaves you with the work that pays.

Stage the work

Sort jobs into emergency, soon, and 'we'll get to you.' Communicate the timeline up front. Customers respect a 'three weeks out' answer way more than a missed promise.

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