How do I survive a slow month?
Short answer
Cut variable costs fast, talk to vendors before you miss payments, and call every quote from the last 90 days. Don't panic-discount.
Cash moves this week
Pause discretionary spend. Talk to vendors about 30-day extensions, they almost always say yes if you ask early. Run AR aggressively. Don't fire anyone in week one unless the math is hopeless.
Revenue moves this week
Call every quote from the last 90 days that didn't close. Call every customer from the last 12 months who hasn't been back. Two days of phone work usually finds the month.
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