What numbers should I watch every week?
Short answer
Revenue, gross margin, cash on hand, and AR over 30 days. Four numbers, 10 minutes, every Monday.
The four
Revenue tells you the top. Gross margin tells you if the work is profitable. Cash tells you if you can sleep. AR over 30 tells you who isn't paying you for work you already did.
Why weekly not monthly
By the time the month closes, you've had 30 days to drift. A 10-minute weekly check catches problems while they're still small.
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