How do I follow up with leads without being annoying?
Short answer
Follow up faster than you think, longer than you think, and with value not pressure. Most owners give up at attempt two when the average close happens at attempt five.
The cadence
Same day, day two, day five, day twelve, day thirty, then quarterly forever. Mix calls, texts, and a useful piece of info each time. Not 'just checking in'.
What to send
A photo of similar work, a one-line tip relevant to their problem, an article you wrote on it. The point is to be useful when they finally have time to buy.
Ask your version of this question
This is one business owner-tested take. Your shop size, trade, and team change the answer. Ask the exact version inside Ask a Shop Owner and get a response grounded in how owners like you actually handled it.