How do I market my business on a tight budget?

By Ask a Shop OwnerUpdated Marketing

Short answer

Reviews, referrals, and Google Business Profile. All free. All beat $2K a month in ads if you actually do them.

Three free moves

Ask every customer for a review the day the job ends. Ask every happy customer for a referral. Post on Google Business Profile once a week with a photo. Those three, done weekly, will out-perform most paid budgets.

Time, not money

Marketing on a budget means trading time for money. 30 minutes a day, five days a week. Within 90 days you'll have a flywheel that doesn't depend on a check to a marketing agency.

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