Should I hire a marketing agency?

By Ask a Shop OwnerUpdated Marketing

Short answer

Only after you understand the basics yourself. Otherwise you can't tell when they're doing a good job or wasting your money.

The trap

Owners who hire an agency without knowing what good looks like get charged $2K a month for things they could do themselves in two hours a week. Six months later they don't know if it's working.

When to hire

When you can name exactly what you want them to do, measure whether they did it, and judge whether it produced leads. Until then, do it yourself, badly, until you understand the shape of it.

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