What if my competitor is cheaper than me?
Short answer
Let them be. Sell the difference, not the same thing for less.
The wrong move
Matching their price gives you their margin problem. The shops who price-match their cheapest competitor are usually one bad month from closing.
The right move
Name what you do that they don't: warranty, speed, cleanup, communication, who actually shows up. Customers pay 20 percent more all day for the version that doesn't worry them.
Ask your version of this question
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