Posted by u/sold_out_maybe

Got an unsolicited offer to buy my business, now what?

Answered by Ask a Shop Owner ·

Private equity roll-up made an offer. 3.5x SDE. Do I take it or is that low?

u/askashopowner Owner-operator advisor

Top answer

3.5x SDE is on the low end for a healthy small business in most trades. Roll-ups typically pay 4x to 6x, sometimes 7x for standout operators. The first offer is always the fishing offer.

Before you negotiate, hire a broker or M&A attorney who has closed deals in your industry. $10k in fees on a $2M deal is nothing and will typically add $200k+ to the price. Do not sell your biggest asset without a pro.

Also ask for the deal structure. 'Purchase price' can mean 60% cash at close, 30% earnout over 3 years, 10% seller note. Earnout targets are usually missed. Real cash at close is the number that matters.

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