Should I give discounts?
Short answer
Only in exchange for something: cash up front, off-season scheduling, or a referral. Never just to close.
Why never just to close
A discount given to close trains customers that your first price was inflated. They'll ask again next year. You're also training your team that the price isn't real.
Trade structure for discount
'I can do ten percent off if you pay in full today.' 'I can fit you in next month for that price; this week is full rate.' You give value, they give value. Everyone keeps respect.
Ask your version of this question
This is one business owner-tested take. Your shop size, trade, and team change the answer. Ask the exact version inside Ask a Shop Owner and get a response grounded in how owners like you actually handled it.
Now run it against your numbers.
This answer is written for shops in general. Inside Ask a Shop Owner it becomes your answer: your revenue, your crew, your market, your history. Ask "Should I give discounts" and get the version that accounts for what you already told us.
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