Improving your conversion rate
You don't need more leads. You need to close more of the ones you already get.
Measure where you are
Leads to quotes. Quotes to won. Most shops live around 30-50% lead-to-quote and 25-40% quote-to-won. If you're below either, the problem is upstream of marketing.
Two changes that move the number
Speed to first response, under 5 minutes during business hours roughly doubles conversion vs over an hour. And quoting in person or on the phone vs email-only for jobs over a threshold.
Walk away from the wrong leads earlier
Tire-kickers tank your average and your morale. A quick qualifying question, budget, timeline, decision-maker, at the front saves hours and protects your close rate.
Take your version of this question further
This is one operator-tested angle on the question. Your shop, your size, your trade, and your team change the answer. Ask your specific version inside Ask a Shop Owner to get a response grounded in how owners like you actually handled it.