Follow-up is the easiest money in the business
Most owners stop at one attempt. The customers you'd win are on attempts three through five.
The numbers nobody likes hearing
Fewer than 1 in 5 sales happens on the first contact. Most happen between the third and seventh touch. Most owners quit after one or two.
A simple cadence
Day 0: quote sent. Day 2: short follow-up. Day 5: 'wanted to make sure this didn't slip through.' Day 10: 'still on the table?' Day 21: 'closing this out unless I hear otherwise.' That's it. No clever copy.
Make it someone's actual job
If follow-up is 'whoever has time,' it doesn't happen. Assign it. Track it. Pay against it.
Take your version of this question further
This is one operator-tested angle on the question. Your shop, your size, your trade, and your team change the answer. Ask your specific version inside Ask a Shop Owner to get a response grounded in how owners like you actually handled it.