Do I need a logo for my business?
Short answer
A clean, readable logo, yes. A $5,000 brand identity package, no. A solid logo costs $200 to $800 from a freelancer.
What you actually need
A wordmark that looks good on a truck, a shirt, and a business card. Two colors max. Readable at thumbnail size. That covers 95 percent of trades.
Where to get one
Fiverr or 99designs for budget. A local freelancer for $500. Skip the giant agency. The logo doesn't make the business. The work does.
Ask your version of this question
This is one business owner-tested take. Your shop size, trade, and team change the answer. Ask the exact version inside Ask a Shop Owner and get a response grounded in how owners like you actually handled it.