Should I make video for my business?
Short answer
If you can, yes. Short, vertical, on your phone, of real work. A clumsy 30-second clip beats a polished 3-minute one nobody finishes.
What works
Before-during-after timelapses. 'Here's a common problem and how we fix it.' Quick customer thank-yous, with permission. Owner talking straight to camera about one specific thing.
Where to post
YouTube Shorts and Instagram Reels first, they're algorithmically favored. Same clip works on TikTok and Facebook. One shoot, four platforms.
Ask your version of this question
This is one business owner-tested take. Your shop size, trade, and team change the answer. Ask the exact version inside Ask a Shop Owner and get a response grounded in how owners like you actually handled it.