How fast should I respond to a new lead?
Short answer
Five minutes if you want to win them. After an hour, your close rate falls off a cliff.
The data
Studies across thousands of inbound leads show response inside five minutes closes roughly nine times more than response at an hour. The lead called three other shops too. Whoever answers wins.
How to actually do it
A simple auto-text on missed calls. A shared inbox the team monitors. Or one person whose only morning job is calling overnight leads before 9 AM. The mechanism matters less than the speed.
Ask your version of this question
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