Why speed of first response is the highest-ROI fix
The shop that calls back in five minutes books the customer the one-hour shop never hears from again.
Under five minutes is the target
Conversion roughly doubles vs an hour, triples vs a day. Speed is more important than message length, polish, or 'the right person' calling back.
Have a default first responder
Someone, anyone, returns the call within minutes during business hours. A 30-second 'we got your request, here's what's next' beats a perfect quote four hours later.
Auto-acknowledge after hours
A two-line automated reply for after-hours inquiries holds the lead until morning. Silence loses the deal.
Take your version of this question further
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