How do I train someone to sell my service?
Short answer
Ride-alongs first, scripts second, role-play third. Don't put them in front of a customer in week one.
Weeks one to two
They watch you close ten deals. After each one, you debrief: what did the customer actually say yes to, what almost killed it, what would you do differently.
Weeks three to four
They run the call with you in the room. You shut up unless they're about to lose the deal. Then they run calls solo with you reviewing recordings.
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