Why do customers ghost after a quote?
Short answer
Usually because you didn't ask for a decision. You sent a number and waited.
What broke
A quote with no follow-up timeline is a wish list. Customers default to silence because nothing is scheduled. They aren't being rude, you didn't ask them for anything.
Fix it
End every quote with: 'I'll call you Thursday at 10 to answer questions and either book it or not. Sound good?' You get a yes or a no, not silence.
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