How do I write a quote that closes?
Short answer
One page. Clear scope, clear price, clear timeline, clear next step. Confused customers don't buy.
The structure
What you're going to do, in plain language. What's included and what isn't. Total price. Deposit and payment terms. Start and finish window. A single sentence telling them how to say yes.
What to cut
Legal boilerplate that hides the price. Three-tier 'good better best' menus when they just want a number. Mission statements. Quotes that feel like contracts scare buyers and shrink close rate.
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