Does cold calling still work?
Short answer
For B2B and commercial, yes, if you're patient and pick the list carefully. For homeowners, no, your time is better spent on Google.
Where it works
Property managers, GCs, facility managers, office managers. They expect to be approached and respect a direct ask. A pleasant 60-second pitch lands a meeting maybe one in twenty.
Where it doesn't
Cold-calling homeowners feels like a scam in 2026. Door-knocking with a permit and a friendly approach still works in storm restoration; phone cold calls don't.
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