Should I text customers?
Short answer
Yes. For most trades it's now the preferred channel. Just keep it professional, signed, and inside business hours.
Why text
Email open rates are dropping. Calls get screened. Texts get read in three minutes. For confirmations, ETAs, photos, and quick questions, nothing else comes close.
Rules of the road
Use a real business number. Sign every text with your name. Stay inside 8 AM to 8 PM unless they texted first. Never send a long contract by text, use it to move them to email or signature.
Ask your version of this question
This is one business owner-tested take. Your shop size, trade, and team change the answer. Ask the exact version inside Ask a Shop Owner and get a response grounded in how owners like you actually handled it.